I was looking for something that wouldn't be too harsh because my skin is reacting to the Retinol that I've started using. This cleanser is perfect: gentle but effective. I have an oily t-zone and I'm always worried that a mild cleanser won't thoroughly clean, but this actually works. Also, I don't like soaps that don't lather but I'm okay with the low lather of this cleanser. It's just enough to feel like it's doing something.